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An Alarm Clock You Can Hug
The LED display sits inside a soft toast shaped plush, so the thing that wakes a child is also the thing they fall asleep holding.
A Light For The Small Hours
The glow is low and warm, bright enough to find the floor at two in the morning and dim enough not to wake anyone properly.
Toy Looks, Real Functions
Time, alarm and light all work properly, which is why Deluxe Collective keeps it on the shelf for the adults who spotted it first.
Durable Materials
Long lasting and durable materials
Timeless Designs
Every product is always time tested
Easy Setup Everytime
Hassle free setup and accurate sizing
Frequently Asked Questions
Is it genuinely usable as an alarm?
Yes. It keeps accurate time and sounds a proper alarm at the hour you set, with a display readable right across a dark bedroom.
Is it safe for a young child to sleep with?
The electronics sit in a sealed compartment behind the plush with no loose parts, so it is built to be held, squeezed and slept on.
What is the plush made from?
A soft short pile outer with a padded filling, the same construction as a cuddly toy, wrapped around a rigid housing for the display.
How do I set the time and alarm?
Buttons on the back cycle hours, minutes and alarm. Set it once and it holds, so a child never needs to touch the controls.
Can it be cleaned?
Take out the electronics module and spot clean the plush with a damp cloth, then let it dry fully before putting the module back.
30 Day Money Back Guarantee
We offer a 30 day return window on all purchases. If your order does not meet your expectations for any reason, you are welcome to send it back within this period. Our goal is to make the return process as simple and stress free as possible.
If you have any questions or need help with your return, just get in touch and we are happy to help.


